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With this project the objective was to create an ad for a company. Part of our goal was to use impactful imagery, logos, and less than seven words to create a piece. Another goal of this project was to make it that could be executed across multiple instances. I choose to do the company REI I wanted to produce strong imagery that could represent our state. I also wanted to focus on the art being graphic so that could be expanded into a design campaign. I originally chose not to add type but then realized that as a billboard context could aid in the effectiveness of the design.
These billboards were made for REI they showcase there call to adventure. One of the challenges of this project was how to show the brand without destroying the integrity of the art. I created graphic iconic imagery that would call not only to locals but also those who have never experienced those sites.